LGC

LGC struggled with outdated branding that misrepresented its core focus on scientific procedures. The existing website emphasised lifestyle outcomes rather than the company’s scientific contributions, creating a disconnect with its audience. LGC challenged us to show what they do on a day-to-day basis and emphasise ‘science for a safer world’ across their website.

We supported LGC by conducting a comprehensive brand audit, identifying the disconnect between their scientific focus its outdated branding.

We developed interim brand guidelines, simplifying the colour palette and replacing lifestyle imagery with scientific visuals to better represent LGC’s mission.

A brand hub was established to share updated assets, ensuring consistent application of the refreshed brand across various touchpoints.

We supported LGC with a successful realignment of their branding with their scientific identity and mission.

A clearer brand representation was established, with the updated brand guidelines and visual elements effectively conveying LGC’s scientific identity.

Alongside this, we implemented consistency and accessibility by establishing a band hub which ensured that updated assets, guidelines and templates were readily available to the LGC team.