Mother Root

Bethan approached us with a branding dilemma. Her existing branding for her non-alcoholic drink leaned towards an adult soft drink image rather than the sophisticated, flavoursome beverage she envisioned. The challenge was to transform the brand identity to align with the essence of her product - a sophisticated, non-alcoholic drink aimed at socialising adults - while creating a narrative that shifted perceptions around low and no-alcohol drinks.

We crafted a comprehensive brand strategy focused on Bethan’s vision. With a focus on brand benefits, personality, look and feel, and tone of voice, we redesigned the logo and packaging to reflect sophistication and accessibility. We worked with Bethan to coin the term ‘Signature serves’ to reframe the concept of non-alcoholic drinks and developed one of many straplines, ‘Stylish, because you don’t change who you are when you aren’t drinking,’ encapsulating the brand essence of ‘no alcohol required.’

We provided Mother Root with a successful rebrand that effectively communicated Bethan’s vision for her product. The new logo and packaging maintained a sleek and sophisticated aesthetic while conveying the drink’s flavoursome and social nature. The brand’s transformation helped Bethan establish her product as a stylish and desirable choice in the non-alcoholic drinks market.

Mother Root is now the #1 best seller in Non-Alcoholic Drinks and Gifts on Amazon.